Rabbi's Weekly Article

One Man's Thoughts

Why I applaud Adidas

Unless you are a politician up for election, you should be keenly aware of what transpired after Kanye
West (Ye) spewed hateful, venomous and vomit worthy nonsense from his rapper mouth. While West is far from being an idiot, he is most definitely ignorant and probably mentally unstable. Being a talented rapper and businessman does not make him a world historian. Clearly, he has no common sense and equally as clear, he has no love for the Jewish people.

I am not sure what “death con 3 on Jewish people” means. I assume he was referring to the term defcon
3. Hmmm, maybe he is an idiot after all. In fact, anytime you use the term death with the word Jews, people get nervous and become very unforgiving. The bottom line is that there is no defense of what he said. There are no reasons in the world that would make it right. Kanye West has now been outed as another anti-Semitic boar.

Talking about the bottom line, the only reason why anyone would defend the indefensible is to protect their bank account. My father used to tell me the following quip, “If there is something that is incomprehensible to you, if there is something that does not make any sense in any way and you cannot
figure out what is at play here, then you should realize that it has to do with money and has nothing to do with morality, logic or science.” How profound.

So now we get to Adidas and other companies who took down the Yeezy line and severed the connection with this hatemonger. Let’s face it; Adidas makes a lot of money by partnering with the boar.
They wooed him away from Nike and have made an absolute financial killing with this branded sneaker partnership. Yeezy sneakers, which cost between $200 and $700, generate about 1.47 billion dollars (billion) in annual sales for Adidas, making up a little over 7% of its total revenue, according to estimates from Telsey Advisory Group. Shares in Adidas, which cut its full-year forecast last week, closed down 3.2% this week.

Furthermore, Adidas has everything to lose by not branding with him. Ye is an American icon. The entire Gen Z is head over heels over his music. What Adidas did was incredible because it is completely counterintuitive to let him go. The temporary financial loss to Adidas is staggering. (The permanent losses to Ye are refreshing).

It is for this reason I support Adidas and I encourage my readers to purchase their products to show them your thanks. This decision to lose him could not have been an easy one. I would have loved to be a fly on the wall during the board meetings. Can you imagine losing your greatest single asset in one fell
swoop? I am positive that this is the reason the decision to run took a few days.

What Adidas did makes no financial sense and yet they did it. My father would have been gobsmacked. Thank you to all those who put this dangerous man in his place. He now has a lot less money to peddle
his influence, and this is a good thing.

It takes a village

 Yom Kippur may be over for this year but by no means is the holiday festival season passed. In fact, many argue that this is the Yom Tov (holidays) really start. Sunday night begins the celebratory holiday of Sukkos which continues for 8 days.

Getting ready for Rosh Hashana, Yom Kippur and beyond at The Chai Center is a mammoth task. There are so many moving parts that without multiple people, we could never have executed the busy time as well as we did.

Thanks to Caroline Tamer & Diane Facompre for going above the call and beyond to keep things running smoother than smooth. Not easy but handled with aplomb.

Thanks to Peri Rothman for putting to together all our social media & website development which allowed the greater community to keep abreast of the happenings.

Thanks to Zoey Saacks and Chaya Saacks who took it upon themselves to plan the high holiday junior congregation as well teaching the Hebrew school students all about these special holidays. No detail big or small was overlooked.

Thanks to our Chazzan Zalman Katz for exquisite services. Really beautiful.

Thanks to Paz Manyevitch who made sure that the building was ready for whatever came its way. From set up to break down, Paz was the manager in chief.

Thanks to Eric Diamond, Brad Becker, Alex & Jillian Nehkanevich, Preston Schoenfeld, Hal Schupak, The Morse family, Allan Richter, Joel Seleznow for not missing a beat and took it upon themselves to assist Paz and The Chai Center in a myriad of ways.

Thanks to Limor Shapiro for supervising the Junior Congregation and for all her work in the kitchen. Kiddush, Teens, Women’s programs and cooking for the needy as well.

Thanks to Sharon Penn, Jeremy Poland, Jillian Nekhanevich  and Michael Valdes for all their hard work in making sure that the Junior Congregation was at its best.

Thanks to our incredible group of teens Talia Mishkin, Abbey Strent, Drew Tannenbaum,  Shir Pinto, Chloe Dubinsky, Tatiana Poland, Breanna Alterescu, Zachary Alterescu, and Charles Morse.

Thanks to Andrew Schild for all the Audio Visual set up.

Thanks to Steve Bender and Bana Electric for all the lights, switches and relays.

Thanks to Yaghoubzaeh family, Levy family, Hova family, Dorfberger family, Fialkoff family, Morse family and Mikhael family for sponsoring the break the fast.

Thanks to Mandy Cohen for arranging the break fast and being the kiddush coordinator as well.  

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